General Articles

Reclaim Your Time

Todd Brundage
May 18, 2020

The “work first, life second” mantra guides far too many of us these days—from driven entrepreneurs to ladder-climbing professionals to overcommitted parents.


The “work first, life second” mantra guides far too many of us these days—from driven entrepreneurs to ladder-climbing professionals to overcommitted parents. One result: little to no time for family, friends, spouses, self-care and other vital parts of living our best lives.

If you are consistently putting work or volunteer projects at the top of your list and then attempting to find the time for “the other stuff,” here’s some advice: Stop looking for that time—it doesn’t exist.

The good news: You can make the time to create a meaningful, fulfilling life and find the work-life balance that eludes so many of us. So says Craig Ballantyne, a high-performance business coach and author of the Wall Street Journal bestseller Unstoppable: How to Get Through Hell, Overcome Anxiety, and Dominate in Business and Life.


The things you don’t do can be just as important as the things you do. Rather than adding the latest “secret to happiness” into your life, look for ways to trim existing fat. For example:

1. Eradicate what you hate. There will always be necessary aspects of life that you don’t enjoy. But there’s a fundamental difference between necessary evils and unnecessary tasks that drain your reservoirs.

At work: If there are weekly meetings you have or reports you produce that aren’t necessary or that could be done less frequently, lobby to make those changes. You may be surprised by how much control you can exert over your workload.

At home: Which of the most time-intensive tasks that you truly dislike in your personal and family life could be outsourced to others? Would freeing up the time you work on your landscaping, for example, enable you to accomplish what you most want in life?

Even if you can’t eliminate everything you hate, you can probably reduce the frequency with which you have to do those tasks.

2. Stop doing things no one should do. We all take steps in our lives, our careers or our businesses that just don’t generate meaningful results. What obligations have you taken on in your professional or personal life that are unproductive and shouldn’t be done at all?

Identify these activities, eliminate them and invest those extra hours into work that matters, your own well-being or time with people you value.

At work: Eliminate those “meetings to schedule meetings about scheduling meetings.” Instead of surfing the web when you’re bored, get up and take a walk or do deep-breathing exercises.

At home: Stop checking your email or social media “just one more time” before bed. And stop cleaning the house before the cleaners come because you don’t want the cleaners to see the house when it’s not clean!

Non-negotiables: Build walls, boundaries and bumpers around your time

Non-negotiables are nonwork activities that excite and recharge you and that you commit to doing no matter what. Without non-negotiable boundaries, you risk getting stuck in a pattern of perpetual workaholism and finding yourself mired in an endless list of tasks and to-dos.

The reason: Instead of taking the promises we make to ourselves seriously, we often negotiate with ourselves. (“I know I said I was going to exercise today, but I just feel so tired … I think I’ll skip it today and do it tomorrow.” “I said I’d prioritize time with my significant other, but I just have a lot on my plate right now, so let’s push date night to next month.”) But once you set your non-negotiables, there is no more mental negotiation.

These are two of the biggest benefits of setting these non-negotiables in your life:

1. You eliminate the need for discipline. If you are strategic with your commitments, they can become cornerstone habits that make everything else in your life easier. Ask yourself: What are the things you struggle with most on a weekly basis, and how can you intentionally set non-negotiables to eliminate that struggle and make success automatic?

Example: If you struggle with binge eating late at night, setting two non-negotiables such as “I eat at least four meals with 30 grams of protein during the day so that I can stop eating at 7 p.m.” and “I do not keep junk food at my house” may make success more likely.

2. You set up bumpers to keep you out of the gutter. Do you and your partner or family members talk about the dates or adventures you want to go on together—but it’s always “just talk”?

The solution: Put your commitments on the calendar and set up painful consequences for failure. If your non-negotiable is a date night every Wednesday at 6 p.m., for example, let everyone know that you will not be available during that time and why—this creates pressure to keep your word. Or buy a huge mason jar and agree to put $5 into it anytime you or your spouse talks about work after 8 p.m. (And agree to donate the money.)

Such non-negotiables can serve as bumpers to keep your life (and relationship) out of the gutter—just as bumpers at the bowling alley help keep the ball moving toward the pins.

Start by focusing on making initial non-negotiables in four categories:

  • One health non-negotiable (“I will do some sort of physical activity for 45 minutes at least three times a week.”)
  • One relationship non-negotiable (“I will take my spouse/partner on a date night every Thursday at 5 p.m.”)
  • One business non-negotiable (“I will take business calls and meetings only after 11 a.m. so I can devote the first two to three hours of each day, when I do my best thinking, to sales and marketing strategies.”)
  • One personal non-negotiable (“I will wake up no later than 6 a.m. every day.”)

Remember: No one else will fight for your time and energy as well as you can—it’s up to you. Ask yourself if it’s time to make some key changes in your life to reclaim your time and strike the right balance between work and life.

ACKNOWLEDGMENT: This article was published by the VFO Inner Circle, a global financial concierge group working with affluent individuals and families and is distributed with its permission. Copyright 2020 by AES Nation, LLC. This report is intended to be used for educational purposes only and does not constitute a solicitation to purchase any security or advisory services. Past performance is no guarantee of future results. An investment in any security involves significant risks and any investment may lose value. Refer to all risk disclosures related to each security product carefully before investing. Todd Brundage and Pacific Capital Works are not affiliated with AES Nation, LLC. AES Nation, LLC is the creator and publisher of the VFO Inner Circle Flash Report.

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